To that end, it was pretty good at sussing out what people found engaging. Or even if you know, you didn’t know you wanted to see it, you know that the joke goes. You could block people, you had a lot of control, and generally the algorithm would be feeding you content that you wanted to see. I mean, if you had negative interactions there, there was probably reasons for it, but there was also ways to mitigate it. When TikTok rose to prominence throughout the pandemic, it was a very tasty experience for a lot of people. So let’s get into how context collapse is impacting life online. It can make it Unfun, and this is what I’ve been noticing lately. And the reason it’s a problem for TikTok is that the noise can be actively discouraging from using the app. Now, for some people that noise isn’t a problem, but for a lot of people it can be. But as that signal amps up and it gets more and more noise in the system, it gets a little chunkier and crustier and maybe not as finely tuned as you’d like. The problem for TikTok is that it started out with a pretty tasty signal, one that kind of really encouraged people to stick around. Now, when it comes to the issue of noise and context collapse, there’s a little bit more going on, of course.
Welcome to the ImplausiPod, a podcast about the intersection of art, technology, and popular culture. We’ll explain it here tonight on episode 13 of the Implausipod. And if you don’t know what that is, you’ll find out soon enough. TikTok has a noise problem, and it may be due to a context collapse, something that’s been plaguing music, social media, and it’s even showing up in our new AI tools. Starting with a baseline in information theory and anthropology, we’ll outline some of the implications of noise and context collapse in this episode of the Implausipod. But even context collapse is expanding outside its original context and evidence of it can be seen in the rise of generative AI tools, music and media, and the rise of the “Everything App”. Tiktok has a noise problem, and it’s indicative of a larger issue ongoing within social media, that of “context collapse”.
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